screen-shot-2017-02-18-at-7-32-59-amAfrica Rugby International Tournament in Ghana – 28 April to 6 May 2017

The Ghana Rugby Football Union (GRFU) has successfully tendered to host the Africa Rugby Cup 1D – West men’s 15s Rugby tournament between Ghana, Benin and Togo.

We fully believe that a successful hosting will have many benefits for Ghana, Ghana Rugby and corporate and other sponsors.

  • An opportunity to showcase Ghana as the true beacon in Africa and to exceed global expectations in terms of Ghana as a progressive and extremely hospitable country with world-class people, abilities and facilities to host an international tournament of this nature as good, if not better, as anyone else can;
  • An opportunity for corporate and other sponsors and supporters to not only showcase their brands and products or services in Ghana, but to the whole West African Community and indeed to the world at large, and
  • An opportunity for Ghana Rugby to add tremendous value to its mission of youth development, indeed of character building, through its value-based programs built on the foundations of Integrity, Passion, Teamwork, Discipline and Respect.

In order to reap these benefits, Ghana Rugby will need the support of Ghana – both government and corporate – in the form of both financial contributions, sponsorships and in-kind contributions.

Kindly also see the attached presentation about the tournament. As Appendix to this letter we also include:

  • Overview of the Africa Rugby Men’s 15s tournament structure and how it relates to the World Rugby Cup
  • Areas of need and possible participation by your organisation
  • Preliminary list of attendees and VIPs
  • Sponsorship options

Ghana Rugby provides various options to corporate sponsors and supporters to benefit from the brand association with Ghana Rugby including Union Sponsorship, Event Sponsorships, Programme Sponsorships, Corporate and Official Sponsorships and Technical Sponsorships.

Yours truly

Herbert Mensah



Herbert Mensah: President: Ghana Rugby Football Union (GRFU)


Appendix A – Overview of the Africa Rugby Men’s 15s tournament structure and how it relates to the World Rugby Cup

World Rugby Africa Tournament Structure

Teams move from 1D to 1A . The year before the Rugby World Cup, 1A is the last qualifier round. Only World Rugby member unions can qualify for the Rugby World Cup. Ghana is currently an Associate Member but its application for Full Member of World Rugby has been submitted and endorsed by the President of Africa Rugby.                        

28 teams are participating from 1D to 1A.

  • 1D: Ghana, Benin, Togo, Mali, Niger, Burkina Faso, Burundi, DRC, Gabon, Lesotho, Malawi, Swaziland
  • 1C: Nigeria, Algeria, Cameron, Zambia, Rwanda, Mauritius
  • 1B: Madagascar, Côté d’Ivoire, Botswana, Morocco
  • 1A: Namibia, Kenya, Uganda, Sénégal, Zimbabwe, Tunisia

For Ghana to promote to 1C it must score the most number of points collected as per the tournament manual of all the teams in 1D.

Cup 1D will be played as follows in 2017

  • 1D – 1 West: Ghana, Benin, Togo (28 April – 6 May 2017)
  • 1D – 2 West: Mali, Niger, Burkina Faso
  • 1D – Center: Burundi, DRC, Gabon
  • 1D – South: Lesotho, Malawi, Swaziland

Appendix B – Areas of need and possible participation by your organisation


Financial – Sponsorships, donations and grants

  • Main Tournament Sponsorship and possible naming rights
  • Secondary sponsorships
  • Donations
  • Grants

Media & Broadcasting Partnerships

Contributions in Kind or Otherwise

  • Accommodation
  • Administration and coordination expenses
  • Advertising and publicity
  • Camping expenses
  • Clothing
    • Tournament Polo Shirts
    • Officiating Gear
    • “Get Into Rugby” Toolkits
  • Communication expenses
    • Design
    • Printing
    • Media space
  • Events
    • Opening and closing events
    • Guest entertainment
  • Food
  • Hospitality Services
  • Kit & Equipment
    • Ghana National Eagles jerseys and kit
    • Balls and training equipment
  • Media Encounters / Press Conferences
  • Medical services
  • Security Services
  • Transport
  • Trophies & Medals
  • Water & beverages

Appendix C – Preliminary list of attendees and VIPs

  • Ghana Government
    • Presidency
    • Ministries
      • Education
      • Foreign Affairs
      • Youth & Sports
    • Agencies & Departments
      • Ghana Olympic Committee and Members
      • National Sports Association
  • Rugby Presidents
    • Africa Rugby – Mr Abdel-Aziz Bougja
    • Ghana Rugby
    • Benin Rugby
    • Togo Rugby
  • World and Africa Rugby Officials
    • World Rugby Services Manager – Africa
    • Africa Rugby Operations Manager
    • Africa Rugby Development Manager – West
    • World Rugby Match Officials
  • Guest Teams
    • Benin
    • Togo

Appendix D – Sponsorship options

    1. Title Sponsor

Title sponsor is the highest status of sponsorship. It characterises the most significant contribution to Ghana Rugby in organising and hosting an event(s). Often the name of such sponsor is placed next to the name of competition, teams, individual athletes and is associated with it (for example, the logo of a title sponsor is placed on a uniform of Ghana Rugby teams). The status of a title sponsor also allows it to have a decisive voice on the issue of presence among sponsors other companies operating in the same business, the priority right to use players and coaches for conducting joint promotions, right of presence at all official events dedicated to a sports event, mandatory mentioning in all activities conducted on behalf of Ghana Rugby, highlighting the name of title sponsor in film credits, television programs which were created with its financial support, placement of logos and banners. In case of title sponsor’s presence the general sponsor position may remain free.

    1. General Sponsor

General sponsor is a sponsor that makes one of the largest contributions (in absence of a title sponsor – usually more than 50% of all sponsorship funds raised) and that receives for it the right to use the image of competition as well as extensive media coverage. If necessary, the status of the general sponsor may be supplemented by the general sponsors for certain categories, as well as the main sponsor.

    1. Official Sponsor

Official sponsor is a sponsor that makes a certain part of raised funds (within 20-25%). Typically, the given status may be granted by category (“official insurance partner”, “official automotive partner”, etc.).

    1. Technical Sponsor

Technical sponsor is a sponsor which promotes the organisation of Ghana Rugby events through the partial or full payment of goods and services (e.g., medical equipment, fitness equipment, organisation of transportation, lodging, water, energy drinks, etc).

    1. Participating Sponsor

Participating sponsor is a company, the sponsorship fee size of which usually does not exceed 10% of total raised funds.

    1. Informational Sponsor

Informational sponsor is an organisation that provides informational support through media coverage, conducting PR-actions, joint actions, etc.

Africa Cup Slide Presentation